Thoughts on Business, Podcasting, Digital Content, and More.
Thanks to Boyan Josic over at GrowDetroit, I'm now going to be also blogging over there. Many posts will be in sync - others, like general company news, I'm going to keep over here.
There was an interesting conference called D5 where for the first time, Bill Gates and Steve Jobs shared the stage - and in this part of the discussion, they're asked what would be the single most valuable piece of advice they could give to an entrepreneur. Steve Jobs' answer is exactly it.
People say you have to have a lot of passion for what you’re doing and it’s totally true. And the reason is because it’s so hard that if you don’t, any rational person would give up. It’s really hard. And you have to do it over a sustained period of time. So if you don’t love it, if you’re not having fun doing it, you don’t really love it, you’re going to give up. And that’s what happens to most people, actually. If you really look at the ones that ended up, you know, being “successful” in the eyes of society and the ones that didn’t, oftentimes, it’s the ones [who] were successful loved what they did so they could persevere, you know, when it got really tough. And the ones that didn’t love it quit because they’re sane, right? Who would want to put up with this stuff if you don’t love it?
So it’s a lot of hard work and it’s a lot of worrying constantly and if you don’t love it, you’re going to fail. So you’ve got to love it and you’ve got to have passion and I think that’s the high-order bit.
ARS TECHNICA and Buzz Out Loud is reporting about the story of a man, Sam Peterson, who was surfing the net on an open wifi network outside a cafe - without buying anything.
Great piece of information wound up in my inbox today from Mediapost (free login required) - some key snippets...
But the real problem is not with content, as marketing clips should (and must) be every bit as creative as popular clips on YouTube; instead, it lies in the delivery of this content. Only a handful are approaching video with the same care as one would any other medium.
Webcasts can be sent to an email list or delivered on-demand from a link on the company home page. Podcasts can be pushed through an RSS feed or available for download off a brand's site. Either way, a company needs to link itself directly with the content and keep viewers coming back for more. Otherwise, there's a good chance that an entertaining clip on YouTube will do more to promote YouTube than it will to sell your product.
Labels: business, news, Podcasting
Rather than answer the questions the Mayor of Detroit violently grabs a microphone from a TV reporter and launches it.-My own commentary is simple: Although I don't always agree with Steve Wilsons' tactics, this kind of behavior does not show our region or the city in a very good light. The right thing to do is take the high road - and just disclose.
43 Folders: "Ratholing is a used to describe a conversation or process that has deviated from its original productive purpose into a generally unproductive but long and winding detour that eventually comes to a dead end."
A friend sent me this very interesting article about how people use technology, breaking them into four groups: Ominivore, Connector, Productivity Enhancer, and Lackluster Veteran.
