Apple keeps changing the media landscape...

Admittedly, as a content creator for the iPod and iPhone I have skins in the game, but this is possibly Apple, yet again, setting the pace.

First the iPhone came out - and at $599 and $499, a bit pricey. For mac-loving early adopters.

Now, you can buy NEW 8gb iPhones for $399, and 4GBs (I'm sure for a limited time) at $299. Talk about so competitive you now start truly eating into blackberry (I'll be posting the conversion/love story of a sales exec to the iPhone later).

Now, add to that a video player with an OK screen size at $149... and now, you have a mass market device. Next step is $99... but $149? There is now no real financial barrier for everyone to have fully functioning video in their pocket.

The opportunities this opens for organizations, corporations, media - it's the maturation of a new on-demand platform that truly gets close to the democratization content.

Sure, it'll still cost you money or resources (time, sweat, tears) to create GOOD stuff - but this opens it up to companies to have a device that is now going to be delivering audio and video and be as ubiquitos as the television.