Loving ESPN Side-by-Side Commericals

Now this is really smart. Am watching the Detroit Grand Prix, and during the commerical breaks they keep the race on (silent) with the top five leaderboard while ads are in another "window" on the right (with the ad audio).

Pure genius. I for once watched the ads - I didn't feel as motivated to get up and refresh my drink or do anything else... except make this blog post.

Five stars for ABC/ESPN. Hope more people do it during events - basketball? Tennis? All possibilities.

On another note, great job Penske - this is yet another great showcase event for the city.