Judge these books by their colors

This might be the first business series I have read where people who assume when they see me on the People Mover or in a coffee shop think I'm reading Mao Tse Tsung (that actual question has occured, multiple times).

There are two red ones - a yellow one, and a green one that I need to buy - but no, it's not eastern philosophy (I save that for my GTD moments and "mind like water") and no, I haven't regressed in my reading patterns to kindergarten.

They are books by Jeffrey Gitomer - a sometimes loud, no b.s. and always useful series. They have made a large impact for me and my marketing knowledge growth (as any company only goes as far as it's marketing) and he's coming to the Ritz Carton in Dearborn the morning of Friday, October 12. This seminar - and I've been waiting for him to come to Detroit for awhile - focuses on the "Little Black Book of Connections," which I have found quite useful. If you follow the Black Book link, on that page will be listed most of his other books in the series.

p.s. - I love the graphic design - simple, bright, loud - and the binding, as one person said at a recent party, is "fabulous." These books are built to last and be read and re-read (a true rarity in these days of disposable paperbacks).