How Can A Podcast Help Save The World?

We just sent this release today, and thought I would share it with you all:

FOR IMMEDIATE RELEASE (July 10, 2007):

HOW CAN A PODCAST HELP SAVE THE WORLD?

3,200 pounds of CO2 emissions at a time. That’s the estimated carbon footprint of reaching just 2,000 people in one place, and that’s if no one has flown to the meeting or conference.

Podcasting almost completely eliminates this imprint, by making content accessible in a high-quality form, online, anytime, and on the go. And since podcasting regularly reaches ten to one-hundred times the original audience, your message in front of 200 can reach 2,000... 20,000... or more.

To help reinforce this environmental commitment, the Royal Oak - based interactive agency Portage Media Solutions is now purchasing 250 pounds of carbon offsets for every person who contacts them about professional podcasting for their business or organization.

Beyond being a green enhancement to your corporate communications or marketing efforts, podcasting can save up to 98% on your media distribution costs vs. teleconferences and direct mailing.

To learn more about carbon offsets, visit http://en.wikipedia.org/wiki/Carbon_offset

To learn more about podcasting, visit http://www.portagemedia.com/what-is-a-podcast.pdf or http://en.wikipedia.org/wiki/Podcast

To learn more about Portage Media Solutions, visit http://www.portagemedia.com

####