An Answer To The Cold Call Jitters...

I was rumaging about this weekend, and realizing how much one needs to embrace cold calling. This of course will not replace my networking, my meetings - however, the good 'ol cold call is an effective way to drum up new business. Problem is, that although there are sales skills within me, my "mirror" view always seems to be that of entrepreneur or visionary - not salesperson (more on that in my "Business Lessons" series very soon).

So, into Google the search goes - and voila - a piece of podcast gold.

"The Cold Calling Podcast" is full of really useful information - and I can say in the ten episodes that have been devoured, there has been more information than a library of books could tell me.

There is a lot of content I need to catch up on - but I already fully recommend it.