Green Opportunities Spoken of at MSED Event

Went to an interesting event last night in Troy for the MSED (Marketing and Sales Executives of Detroit) and there was an interesting speech by the CEO of BorgWarner, Tim Manganello.

The title of the speech was "Turning Green Opportunities Into Competitive Advantages," and it mainly highlighted how green technology can be a great business opportunity and that there is money in that innovation.

From what I could gather, BorgWarner has soared in profits and share value in an economy that many would describe as in the doldrums - and through being on the cutting edge of technology, innovation which is great to see in this region. They have struck upon the beat of the rest of the world that has much stricter fuel requirements by providing powertrains and other parts (forgive me, my background is not automotive) to help those companies achieve those targets.

Check out this excerpt on BorgWarner (BWA) from Jim Cramer's Mad Money:

"Continuing his Green Day series, Cramer discussed BWA an auto-supplier which is sought-after because of its fuel efficient turbochargers, for which there is high demand across the industry. Since many of its clients are overseas, he doesn't think BWA will be affected by problems with domestic car sales."

Personally, our company is embracing green - we're going completely carbon neutral this quarter and also showing how our services can save tons of carbon through eliminated or reducing driving, air traffic, hotels, and more - and I think that it's the way of the future, especially with which ways the winds are blowing (who would of thought a year ago that George Bush would even entertain the idea of caps?)

What do you think of Being Green? Friend or Foe? And Why?