YouTube is Fun, Not Smart

Great piece of information wound up in my inbox today from Mediapost (free login required) - some key snippets...

But the real problem is not with content, as marketing clips should (and must) be every bit as creative as popular clips on YouTube; instead, it lies in the delivery of this content. Only a handful are approaching video with the same care as one would any other medium.

Webcasts can be sent to an email list or delivered on-demand from a link on the company home page. Podcasts can be pushed through an RSS feed or available for download off a brand's site. Either way, a company needs to link itself directly with the content and keep viewers coming back for more. Otherwise, there's a good chance that an entertaining clip on YouTube will do more to promote YouTube than it will to sell your product.