Costco Connection features Podcasting

You know podcasting is starting to hit the mainstream if Costco Connection is starting to cover it.

A really good article is in this months "Costco Connection" (yes, I'm an avid Costco shopper) about podcasting.

It's not available online yet, but I'll quote a couple interesting excerpts. When it becomes available, I'll link up.

It's a marketing tool that is paying off with new customers for Rightlook.com, says Stephen Powers, a Costco member and president of the San Dieo-based company. Rightlook.com's salesforce refers customers to its podcast library as part of it's sales pitch.

"In many cases, we've documented where customers will call us back and make a purcahse after spending hours listening to our podcasts the night before," says Powers. "They make a commitment and see that we are the right company to choose."

Podcasting acts as a silent sales force, Powers adds. "It increases the effectiveness of our sales force, so, in a way, it replaces hiring some new sales staff. You've got this extra tool that helps us increase our sales and profits."

UPDATE: Here is the link to the article