iTV is Steve Jobs' Fiendish Plan

I love fiendish sometimes.

You know, iTV is more than a box to view iTunes. It's the completion of the picture (yes, to buy into Apple PR). However, it's more.

Exhibit one: Take all resolutions up to 640x480. This also means podcasts, when this is released, are going to bump up to this. That's the square-pixel equivalent of 720x480 regular broadcast TV.

Exhibit two: Podcasts are promoted to the main menu and integrate them fully into the main menu.

I'm just sayin - Steve Jobs rarely does something without a longer strategy in mind. After all, NeXt, I believe from the beginning, was built to become OS X and provide a triumphant return.

So - what would this mean? Much less power to major networks once Portage Media Solutions can produce material that will not only be on the computer screen, but eventually, the TV screen.

Taking content to that next level is the key to complete democratization of content - and yes, there are media center PCs, but it doesn't support podcasts and they're expensive. $299 is nothing for box and all (apparent price) and will ensure adoption.