Interesting article on the "Death of Radio"
Now, I know John C. Dvorak has a flair for the dramatic at times, but he usually has pretty well thought out points and been right more than once. Interesting article - my favorite quote is:
Because of this narrow range of programming, commercials galore, and the miserable music stations, the door was wide open for an alternative to broadcast radio. Enter podcasting, with a worldwide audience of Internet users and a narrowcast model that works only in massive distributed markets. Thus a podcast such as the one I take part in, "This Week in Tech," can achieve an estimated 500,000-700,000 downloads and listeners. Having done local radio about computers myself, I can assure you that no such numbers are possible except through podcasting. Most specialty, narrowcasting radio is relegated to the weekends or college stations, where nobody cares about ratings.http://www.pcmag.com/article2/0,1895,2020285,00.asp
Enjoy!


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