Dylans' back - and it no small part due to iTunes

Is iTunes the new hitmaker? I think they have at least a part to do with this unique success story.

Of course, Bob Dylan comes to the table with a great history - but a checkered one of not so-great albums between his groundbreaking work and now.

But - team up the new work of Dylan (Modern Times) and amazingly hip iTunes commercials, it's a knock-out co-brand and put a 65 year old at #1 in the pop charts in the US and high in other countries.

The commercials skillfully built off of the brand of Dylan - and then mixed in classic iPod imagery. They also seemed to be absolutely everywhere and I talked to a lot of people who didn't even know Dylan was coming out with a new album, but when they saw the commercial went "awesome!"

By the way- the album is amazing.