It's not 80/20 - its 99/1

It used to be conventional wisdom, that online, 20 percent of the people created content and 80 percent just browsed. Well, this is turning out to be completely wrong; sort of turning on it's head the idea of Web 2.0 to the fact that although there is more interactivity than before, it's still a slight minority who actually create, and only 10 percent interact.

Right now, most of us still like to be passively entertained.

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