It all fits together

When I was communicating with a prospective client, I think I've come up with the most succinct description to have a great web presence. It's all stuff I've believed for a long time, but it had never came out quite right, and maybe it still needs a little trimming:

"Everything locks together to make a great site. The Brand locks into the Design; Design locks into the Functionality; Functionality locks into the Experience; the Experience locks into the Brand. It's a complete circle."

It applies for podcasting, for web design/development... for anything internet. Off to create graphics. And if it's not already (tm), I call dibs!