07 June 2006

Ever feel like others are moving faster?

That's how print ads feel today... the sales of online ads are outpacing print ads, with online spending going up 35% whilst print .3%, according to IHT.

This of course begs the question... is print going to die? I truly think not, however, all print publications need to address and create new content for the web, in order to maximize return. The web, unlike what some believe, is not print, it's not TV, it's not radio. It's all of these things put together, and common, converged medium to pull in content.

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