The Program
Social Networking is experiencing hyper-growth with more and more people creating content and networking with friends. In order to reach consumers online, advertisers must follow them into the likes of MySpace, Facebook, etc. Yet social networking sites can present unique challenges to marketers who are concerned with the quality and appropriateness of unedited and unfiltered content. Further, consumers may look askance at advertisers interrupting conversations with friends. The formula for creating effective marketing plans using social networking sites is still in its earliest stages.

The Moderator & Panelists

Moderator: Scott Kelley
Digital Marketing Manager, Ford Motor Company

Panelists:

David Tokheim
SVP, Client Solutions, MySpace

Harry Lin
Sr. Vice President and General Manager, Evite

Denis Gaynor
Product Manager, Microsoft

Tom Arrix
SVP of Advertising, Facebook

Jason Yoder
SVP Digital Media Director, JWT

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