About Ted Leonsis
Occupation: Vice Chairman, AOL
President, AOL Audience Business
"Shift Happens." That in two words summarizes the remarkable changes the Internet is bringing about to consumer behavior, media consumption, market segmentation, and in the opportunities and challenges in reaching target audiences with marketing messages. Ted Leonsis, vice chairman of America Online, Inc., and president of the AOL Audience Business, headlines Adcraft's "Digital Day" luncheon on April 7 at the Detroit Athletic Club. Leonsis will provide a compelling insider's look at the ongoing revolution and what it means for marketers.
Digital Day is presented by "313 Digital", the association dedicated to creating new energy in the digital marketing and advertising space in metro Detroit.
Ted Leonsis is a pioneer of the new media industry; a professional sports team owner and a philanthropist. He is the longest tenured senior-level AOL executive and has served in multiple leadership capacities during his dozen years with the company. He joined America Online, Inc. as it hit 300,000 members and was generating less than $100 million in revenues with 350 employees. Today, the company generates more than $8 billion in sales and has more than 30 million paying customer relationships on a global basis, with 19,000 employees.
In his present position, Leonsis sets strategy and vision for America Online, Inc.; champions the members' voice for all AOL-related brands; and has direct responsibility for AOL's audience-based businesses - the division that aggregates audiences and creates products and programming for more than 100 million monthly visitors to AOL services. He is also responsible for original content development for America Online, Inc. and all ad sales, commerce and search related revenue streams; as well as AOL's most recent acquisition, Advertising.com.
Leonsis is deeply involved with multiple charities via his family's charity giving organization, the Leonsis Foundation, and is majority owner of the NHL's Washington Capitals hockey team and the WNBA's Washington Mystics women's basketball team. |
