The Program
By now most 313 Digital members know that Google is opening an office in Ann Arbor, and that this is a really big deal, eventually planned to employ around 1,000 people. Now here's your chance to get the straight scoop from the head Googler himself, University of Michigan graduate Grady Burnett (he also has an MBA from Harvard), who has returned to Michigan to head up Online Sales and Operations for the new Google office in A2, and who will headline 313 Digital Day, presented in cooperation with Adcraft.

Burnett is responsible for hiring, customer service, account management and sales efforts supporting the Google AdWords advertising program. (If you're not sure what that is, you definitely need to be there.) Prior to building this office, he managed the national agency team at Google headquarters in Mountain View, California, which oversees Google's relationships with advertising agencies, search engine marketing consultancies and resellers. He was also a professional tennis player for three years!

Burnett's presentation will include details about what Google is going to be doing in Michigan, and should be of great interest not only to interactive folks, but to everybody in the advertising field in Detroit who wants to learn more about the newest frontier in advertising and marketing.

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