The Program
In the ever-changing media environment, marketers must work to develop cross-media advertising that effectively reaches their target. This breakfast discussion explored new developments and existing challenges in cross-media advertising with industry experts. This "both sides of the table" panel will offer perspectives from advertisers and media companies who are offering integrated solutions to marketers.

The Moderator & Panelists

Moderator: Nick Nyhan
CEO, Dynamic Logic and Managing Director, Millward Brown's Futures Group

Buy Side:

Lori Collins
SVP, Group Director, Dodge National Planning, PHD Detroit

O. Andrew Jung
Sr. Director, Advertising and Media, Kellogg North America

Chris Schembri
SVP Media Planning & Partnerships, Discovery Networks

Sell Side:

Julie Fuoti
Executive Director, Meredith 360, Meredith Corporation

Peter Naylor
SVP, NBCU Digital Media Sales, NBC Universal

Linda Perry-Lube
Automotive Category Development Director, Microsoft Digital Advertising Solutions

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