The Program
Third-Party automotive research sites are constantly challenged with creating the most intuitive and informative user experience for their customers. They also must cater to the needs of their advertisers - their primary source of income - to ensure that they are obtaining the most favorable positioning and prime opportunity to communicate its message to the site visitors.

The Moderator & Panelists

Moderator: Dennis Galbraith, Sr. Director of Digital Marketing, J.D. Power & Associates
Dennis Galbraith is the Practice Leader for Digital Marketing within the Automotive section at J.D. Power and Associates. He is responsible for the firm's studies, consulting and publications regarding online and other digital marketing.

Mitch Lowe, CEO, Jumpstart Automotive
As CEO, Mitch Lowe is responsible for the Company's overall direction, strategy and execution. He brings to the role more than ten years experience in the Internet, interactive media, direct marketing, strategic development and corporate finance.

Robin Cooper, VP Advertising and Business Development, KBB.com
As Vice President, Robin Cooper is responsible for all OEM business relationships with Kelley Blue Book, including all national and regional advertising, lead generation and business development.

Jennifer Dulski, General Manager, Yahoo! Autos
As General Manager of the Autos business, Jennifer Dulski oversees a team dedicated to offering the best consumer automotive experience on the Web. She is responsible for the overall strategyand P&L of Yahoo! Autos and leads a team that manages product development, business relationships, content, design, implementation and marketing for the Autos property.

Chip Perry, CEO, AutoTrader.com
Chip Perry is responsible for the overall business and operations of AutoTrader.com. Perry, who was the first employee hired by Manheim Auctions in August 1997 when the company was named AutoConnect, laid the foundation of what is today the world's largest used car marketplace.

Scott M. Kelly, Digital Marketing Manager, Ford Motor Company
Scott Kelly is the Ford Motor Company digital marketing manager for Lincoln Mercury. In this role Scott is responsible for all interactive communications for the Lincoln and Mercury brands including the brand websites, online media, search marketing, analytics and digital marketing strategy.

Visit The 313Digital Media Gallery To See All Our Events

Although we offer a podcast of this material, you do not need an iPod to enjoy this content.

Just click on the image in the middle to play the video, or, if you want a copy of this event to keep, right click and select "save as" from the versions listed above (iPod Video, Windows Media, etc). The file is yours to keep, totally free, as long as you want.

However, subscribing to a podcast has benefits.

Podcasts are like a Tivo for your computer. In either audio or video form, they automatically update you with the new episode from this organization as soon as it is available. This means that instead of coming to a site or place on the web hunting for new episodes, the new epsiodes come to you.

The most popular podcast receiver is the podcast feature in iTunes, which will then automatically load the content onto your iPod if you so desire.