313Digital Audio Podcast Channel http://www.portagemedia.com/313digital The mp3 Audio feed of the numerous digital-centric events and content of 313Digital, the premier interactive media association in the Detroit metro area. Feeder 1.4.4 http://reinventedsoftware.com/feeder/ http://blogs.law.harvard.edu/tech/rss en-us (c) 2007 313digital jeremiah@portagemedia.com jeremiah@portagemedia.com Tue, 03 Jul 2007 10:42:40 -0400 Tue, 03 Jul 2007 10:42:40 -0400 http://www.portagemedia.com/audio_313_itunes.jpg 313Digital Audio Podcast Channel http://www.portagemedia.com/313digital 144 144 313Digital / Portage Media Solutions 313Digital, Technology, Detroit, Adcraft, Advertising, Marketing no Jeremiah Staes jeremiah@portagemedia.com no Cross-Platform Video Panel Advertisers are creating video assets to be deployed on every possible communication channel - cell phones, web pages, iTV, VOD, buildings in major cities, and others. It seems everywhere you look there is a video advertisement trying to draw your attention. But how do smart marketers take advantage of this opportunity and create positive brand connection? And how does User-Generated video impact the industry?

The Moderator & Panelists

Moderator: Stokes Young
Director of Video, MSNBC.com

Panelists:

Carolyn Forster
Vice President, PHD Detroit

Mark Flaharty
Midwest Director of Sales, YouTube

Dina Roman
SVP Marketing and Sales, Brightcove

Jeff Hufford
SVP of Distribution, Broadband Enterprises

]]> Tue, 03 Jul 2007 10:42:37 -0400 crossplatform-video-panel Cross-Platform Video with MSNBC.com, YouTube, Brightcove, Broadband Enterprises and PHD-Detroit Advertisers are creating video assets to be deployed on every possible communication channel - cell phones, web pages, iTV, VOD, buildings in major cities, and others. It seems everywhere you look there is a video advertisement trying to draw your attention. But how do smart marketers take advantage of this opportunity and create positive brand connection? And how does User-Generated video impact the industry? The Moderator & Panelists Moderator: Stokes Young Director of Video, MSNBC.com Panelists: Carolyn Forster Vice President, PHD Detroit Mark Flaharty Midwest Director of Sales, YouTube Dina Roman SVP Marketing and Sales, Brightcove Jeff Hufford SVP of Distribution, Broadband Enterprises no 57:00 Social Networking Panel Discussion Social Networking is experiencing hyper-growth with more and more people creating content and networking with friends. In order to reach consumers online, advertisers must follow them into the likes of MySpace, Facebook, etc. Yet social networking sites can present unique challenges to marketers who are concerned with the quality and appropriateness of unedited and unfiltered content. Further, consumers may look askance at advertisers interrupting conversations with friends. The formula for creating effective marketing plans using social networking sites is still in its earliest stages.

Listed below are the distinguished panel of speakers:

Panelists:

MySpace: David Tolkheim, SVP, Client Solutions

Evite: Harry Lin, Senior Vice President and General Manager

Microsoft: Denis Gaynor, Product Manager

Facebook: Tom Arrix, SVP of Advertising

JWT: Jason Yoder, SVP Digital Media Director

Moderator:
Scott Kelly, Digital Marketing Manager, Ford Motor Company

]]> Mon, 11 Jun 2007 11:58:53 -0400 social-networking-panel-discussion Social Networking Panel Discussion Sponsored by Expedia Media Solutions Social Networking is experiencing hyper-growth with more and more people creating content and networking with friends. In order to reach consumers online, advertisers must follow them into the likes of MySpace, Facebook, etc. Yet social networking sites can present unique challenges to marketers who are concerned with the quality and appropriateness of unedited and unfiltered content. Further, consumers may look askance at advertisers interrupting conversations with friends. The formula for creating effective marketing plans using social networking sites is still in its earliest stages. Listed below are the distinguished panel of speakers: Panelists: MySpace: David Tolkheim, SVP, Client Solutions Evite: Harry Lin, Senior Vice President and General Manager Microsoft: Denis Gaynor, Product Manager Facebook: Tom Arrix, SVP of Advertising JWT: Jason Yoder, SVP Digital Media Director Moderator: Scott Kelly, Digital Marketing Manager, Ford Motor Company no 1:00 Adcraft Digital Day With Grady Burnett of Google By now most 313 Digital members know that Google is opening an office in Ann Arbor, and that this is a really big deal, eventually planned to employ around 1,000 people. Now here's your chance to get the straight scoop from the head Googler himself, University of Michigan graduate Grady Burnett (he also has an MBA from Harvard), who has returned to Michigan to head up Online Sales and Operations for the new Google office in A2, and who will headline 313 Digital Day, presented in cooperation with Adcraft.

Burnett is responsible for hiring, customer service, account management and sales efforts supporting the Google AdWords advertising program. (If you're not sure what that is, you definitely need to be there.) Prior to building this office, he managed the national agency team at Google headquarters in Mountain View, California, which oversees Google's relationships with advertising agencies, search engine marketing consultancies and resellers. He was also a professional tennis player for three years!

Burnett's presentation will include details about what Google is going to be doing in Michigan, and should be of great interest not only to interactive folks, but to everybody in the advertising field in Detroit who wants to learn more about the newest frontier in advertising and marketing.

]]> Sat, 09 Jun 2007 12:21:40 -0400 adcraft-digital-day-with-grady-burnett-of-google Adcraft Digital Day with Grady Burnett, Head of Online Sales and Operations, Google - Ann Arbor By now most 313 Digital members know that Google is opening an office in Ann Arbor, and that this is a really big deal, eventually planned to employ around 1,000 people. Now here's your chance to get the straight scoop from the head Googler himself, University of Michigan graduate Grady Burnett (he also has an MBA from Harvard), who has returned to Michigan to head up Online Sales and Operations for the new Google office in A2, and who will headline 313 Digital Day, presented in cooperation with Adcraft. Burnett is responsible for hiring, customer service, account management and sales efforts supporting the Google AdWords advertising program. (If you're not sure what that is, you definitely need to be there.) Prior to building this office, he managed the national agency team at Google headquarters in Mountain View, California, which oversees Google's relationships with advertising agencies, search engine marketing consultancies and resellers. He was also a professional tennis player for three years! Burnett's presentation will include details about what Google is going to be doing in Michigan, and should be of great interest not only to interactive folks, but to everybody in the advertising field in Detroit who wants to learn more about the newest frontier in advertising and marketing. no 58:54 CrossMedia Advertising: Planning, Buying and Measuring presented by Dynamic Logic, Forbes.com, 313Digital and the Adcraft Club of Detroit Thu, 02 Nov 2006 22:05:56 -0500 crossmedia-advertising-planning-buying-and-measu "CrossMedia Advertising: Planning, Buying and Measuring" presented by 313Digital, Adcraft of Detroit, Dynamic Logic and Forbes.com "CrossMedia Advertising: Planning, Buying and Measuring" presented by 313Digital, Adcraft of Detroit, Dynamic Logic and Forbes.com In the ever-changing media environment, marketers must work to develop cross-media advertising that effectively reaches their target. This breakfast discussion explored new developments and existing challenges in cross-media advertising with industry experts. This "both sides of the table" panel will offer perspectives from advertisers and media companies who are offering integrated solutions to marketers. The Moderator & Panelists Moderator: Nick Nyhan CEO, Dynamic Logic and Managing Director, Millward Brown's Futures Group Buy Side: Lori Collins SVP, Group Director, Dodge National Planning, PHD Detroit O. Andrew Jung Sr. Director, Advertising and Media, Kellogg North America Chris Schembri SVP Media Planning & Partnerships, Discovery Networks Sell Side: Julie Fuoti Executive Director, Meredith 360, Meredith Corporation Peter Naylor SVP, NBCU Digital Media Sales, NBC Universal Linda Perry-Lube Automotive Category Development Director, Microsoft Digital Advertising Solutions no 1:26:00 The Automotive Shopper & The Automotive Advertiser: Creating the Best Experience for Each Tue, 22 Aug 2006 21:25:01 -0400 testing Third-Party automotive research sites are challenged with creating the most intuitive and informative user experience for their customers. How do they deal with these challenges? Listen and find out. The Program Third Party automotive research sites are constantly challenged with creating the most intuitive and informative user experience for their customers. They also must cater to the needs of their advertisers, their primary source of income, to ensure that they are obtaining the most favorable positioning and prime opportunity to communicate its message to the site visitors. The Moderator & Panelists Moderator: Dennis Galbraith, Sr. Director of Digital Marketing, J.D. Power & Associates Dennis Galbraith is the Practice Leader for Digital Marketing within the Automotive section at J.D. Power and Associates. He is responsible for the firm's studies, consulting and publications regarding online and other digital marketing. Mitch Lowe, CEO, Jumpstart Automotive As CEO, Mitch Lowe is responsible for the Company's overall direction, strategy and execution. He brings to the role more than ten years experience in the Internet, interactive media, direct marketing, strategic development and corporate finance. Robin Cooper, VP Advertising and Business Development, KBB.com As Vice President, Robin Cooper is responsible for all OEM business relationships with Kelley Blue Book, including all national and regional advertising, lead generation and business development. Jennifer Dulski, General Manager, Yahoo! Autos As General Manager of the Autos business, Jennifer Dulski oversees a team dedicated to offering the best consumer automotive experience on the Web. She is responsible for the overall strategyand P&L of Yahoo! Autos and leads a team that manages product development, business relationships, content, design, implementation and marketing for the Autos property. Chip Perry, CEO, AutoTrader.com Chip Perry is responsible for the overall business and operations of AutoTrader.com. Perry, who was the first employee hired by Manheim Auctions in August 1997 when the company was named AutoConnect, laid the foundation of what is today the world's largest used car marketplace. Scott M. Kelly, Digital Marketing Manager, Ford Motor Company Scott Kelly is the Ford Motor Company digital marketing manager for Lincoln Mercury. In this role Scott is responsible for all interactive communications for the Lincoln and Mercury brands including the brand websites, online media, search marketing, analytics and digital marketing strategy. no 59:20 Adcraft Digital Day Event, Sponsored by 313 Digital Tue, 22 Aug 2006 00:14:49 -0400 adcraft-digital-day-event-sponsored-by-313-digital Keynote Speaker Ted Leonsis, Vice Chairman of AOL and President of the AOL Audience Business talks about how "Shift Happens." Keynote Speaker Ted Leonsis, Vice Chairman of AOL and President of the AOL Audience Business talks about how "Shift Happens." no 56:37